01 // The Objective
A local rental brand competing with beach-town noise needed a spot that felt national, not local.
02 // The Approach
We built the day around motion. Handheld cinema coverage at golden hour, cut fast and scored hard so the energy carries in the first two seconds of a feed.
03 // The Work
Deliverables — Hero commercial, vertical social cutdowns, stills.
// Creative Breakdown
CONCEPT
Sell the feeling of the ride, not the rental counter.
CINEMATOGRAPHY
Handheld cinema coverage at golden hour, tracking with the riders rather than watching them.
EDITING
Fast cutting timed to the score so the first two seconds stop a scroll.
DISTRIBUTION
Horizontal hero cut plus vertical cutdowns built for paid social placement.
// The Result
The client reports the spot is still their top performing ad twelve months after delivery.
“They walked on set with a plan, ran the day like a network crew, and delivered a spot that's still our top-performing ad twelve months later.”
// Next Project →
20K // THE FIRM
BRAND FILM — The Firm